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ISSN : 2233-4165(Print)
ISSN : 2233-5382(Online)
Journal of Industrial Distribution & Business Vol.4 No.1 pp.5-10
DOI : https://doi.org/10.13106/jidb.2013.vol4.no1.5

Identification and Prioritization of the Driving Factors of Labor Productivity in the Melli Bank: Iranian Scenario

Mostafa Bahrami*, Mahdi Salehi**, Mohsen Akbarzadeh***, Alireza Morsali****

*Department of Business Management, Hidaj Branch, Islamic Azad University, Hidaj, Iran.
**Assistant Professor of Accounting, Department of Accounting, Ferdowsi University of Mashhad, Mashhad, Iran
***Department of Business Management, Payame Noor University, Neka, Iran
****Hidaj Branch, Islamic Azad University, Hidaj, Iran

Received: March 09, 2013. Revised: March 19, 2013. Accepted: June 17, 2013.

Abstract

Purpose - Labor productivity is extremely important to theprofitability and competitive advantage of organizations that provideservices to customers, such as banks. This study investigates thefactors driving labor productivity in Iran’s Melli Bank.
Research designs, data, methodology - Five managerial,psychosocial, cultural, and individual factors are identified and theirrelative importance for labor productivity prioritized using AHP. Therequired data are then collected through a questionnaire designed fora pairwise comparison of the driving factors of labor productivity andtheir subcategories.
Results- The study outcomes reveal that the managerial andindividual factors are the most important. Specifically, the mostimportant factors in increasing labor productivity in the branches ofMelli Bank are having a competent supervisor, promotionopportunities, fair working conditions, conscientiousness, the righttools, and a correspondence between skills and work.
Conclusion - Implementing AHP using Expert Choice softwarerevealed that, among the driving factors of labor productivity (i.e.,managerial, psychosocial, cultural, environmental, and personal),managerial factors were considered the most important by therespondents.



Keywords : Labor Productivity, Melli Bank, Analytical Hierarchy Process (AHP)

JEL Classifications : P41, O32, O31.

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